El Palacio de Hierro
From inspiration to innovation.
We redesigned the packaging system for El Palacio de Hierro, addressing the needs of each store department while optimizing materials, formats, and production costs. The new system eliminates pain points for both staff and customers, reduces materials and costs, and unifies the brand’s iconic identity. It also simplifies the product delivery process and incorporates a thoughtful ritual that highlights seasonal campaigns, making every purchase a memorable experience.